Navigating the China+1 Strategy: India’s Significance in Global Export

Amidst geopolitical volatility and economic diversification, the China+1 strategy has become a crucial framework for enterprises looking to reduce risks and enhance their supply networks. This strategy’s core objective is to diversify manufacturing and sourcing outside of China, frequently by including other countries like India in the mix. In this blog, we explore the workings of the China+1 strategy and consider how India is becoming an increasingly important export hub in this changing environment.

Understanding the China+1 Strategy

The China+1 approach emerged from the realisation that firms can face a range of risks, including supply chain interruptions, trade disputes, geopolitical tensions, and increased production costs if they depend too much on a single manufacturing base, namely China. Companies are increasingly trying to diversify their production and sourcing networks by gaining more traction in other nations or areas in order to overcome these shortcomings.

By distributing their risk across multiple locations, this tactic enables companies to maintain operations even in the event of unforeseen disruptions. Additionally, it gives businesses the opportunity to enter new markets, take advantage of diverse skill sets and resources, and reduce costs by taking advantage of competitive advantages provided by different locations.

India’s Emergence as an Export Destination

India has become a popular destination under the China+1 framework owing to its large and diverse economy, abundant labour force, developing infrastructure, and advantageous location. For companies seeking to expand their production and export bases, India has several benefits to offer, including:

  • Skilled Labour: India has a sizeable labour pool of skilled and semi-skilled workers from a variety of industries, including services, technology, and manufacturing. This large skill pool gives companies the workforce they need to spur innovation and output.
  • Improved Infrastructure: While India has historically faced infrastructure-related issues, large sums of money are currently being spent to modernise ports, logistics centres, and transportation networks. The nation is becoming a more competitive export hub as a result of these advancements.
  • Huge Domestic Market: With a population of more than 1.4 billion, India has a booming domestic market. This presents significant opportunities for companies to not only manufacture goods for export but also cater to the growing consumer demand within the country.
  • Government Initiatives: The Indian government has been proactive in the initiative to implement policies and plans into place that will facilitate conducting business, support manufacturing, and draw in foreign investment. The manufacturing sector in India has experienced significant growth thanks to initiatives like “Make in India” and different incentive programmes.
  • Trade agreements and strategic alliances: India has been aggressively negotiating trade agreements and partnerships with other nations and economic blocs to support export-oriented growth. In addition to giving Indian exporters access to new markets, these agreements give them access to technology and raw resources.

Leveraging India’s Potential in the China+1 Strategy

In the current global landscape, businesses are increasingly exploring alternative destinations to diversify their supply chains and mitigate risks associated with over-reliance on China. India, with its vast and diverse manufacturing capabilities, emerges as a promising candidate for companies seeking to implement a China+1 strategy.

At, we specialize in facilitating seamless entry into the Indian market for businesses looking to incorporate India into their China+1 strategy. As a local company deeply rooted in India’s artisanal and manufacturing landscape, we offer comprehensive services tailored to meet your sourcing needs.

Our approach begins with a thorough understanding of your requirements, enabling us to identify the most suitable suppliers and partners for your specific needs. From sourcing raw materials to procuring finished goods, we handle every aspect of the procurement process, ensuring a hassle-free experience for our clients.

Our services include arranging samples, monitoring the production process, conducting quality assurance checks, and facilitating the delivery of the finished product to your location. By partnering with, businesses can streamline their sourcing operations, reduce costs, and mitigate risks associated with navigating the Indian market independently.

Furthermore, strategic partnerships with local companies like provide businesses with invaluable insights, expertise, and connections, facilitating easier market entry and expansion. With our extensive network of suppliers, manufacturers, and industry experts, we empower businesses to tap into India’s vast potential and unlock new opportunities for growth and success.

Incorporating India into your China+1 strategy has never been easier. Contact Us today and embark on a journey of seamless sourcing, strategic partnerships, and sustainable growth in one of the world’s fastest-growing economies.